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The wireless industry, like the TV industry before it, is about to come unbundled. It's undoubtedly an attempt by the two companies to grow their market share and lure a lower income demographic to their services, but it's also an early indicator that the telecom industry is about to get the Netflix treatment. Before Netflix, consumers who wanted to watch television—even if it was just a few channels—had to buy a whole cable package, paying for all sorts of channels they didn't really want.
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The spots, which carry the theme ''Live without a plan,'' will seek to demonstrate that the company truly understands young people, down to the kind of billing plans that they prefer. But they cautioned that Virgin would have to speak consistently and carefully to maintain the loyalty of young people, who are considered fickle. And after committing itself so thoroughly to youth, any expansion into the general market would be difficult.
The last time I used Virgin Mobile, I was in college and using a shiny new flip-phone well, more of a slider. Not to date myself, but Virgin Mobile has changed a lot since my college days. Now there are no more flip-phones, and there are some interesting member perks.
Offer includes a companion flight, one-night hotel stay, discounted wine and more from the Virgin family of companies for a limited time. This Smart News Release features multimedia. Simply put, when you buy an iPhone you will get the highest quality device and service plus access to an array of Virgin experiences and offers with our group of companies.
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Are you a Virgin Media Customer? No Yes. Get all the latest phones with an Unlimited Virgin Mobile plan.
Virgin Mobile is a wireless communications brand used by eight independent brand-licensees worldwide. Virgin Mobile branded services used to be offered in Singapore, India and Qatar. Each Virgin Mobile branded entity acts independently from the others, thus the handsets, service plans and network radio interfaces vary from country to country.