An earlier version of Zao's user agreement stated that the app had "free, irrevocable, permanent, transferable, and relicence-able" rights to all this user-generated content. It's not the first time such face-swopping apps have enjoyed popularity either in China or around the world, but Zao's smooth and quick integration of faces into videos and Internet memes is what makes it stand out. We have been experiencing some problems with subscriber log-ins and apologise for the inconvenience caused. Until we resolve the issues, subscribers need not log in to access ST Digital articles. The app also kicked up an unintentional privacy scare with its practice of uploading images to servers to be processed, illustrating a growing sensitivity to how user data is handled.
Rylie. Age: 20.
Behind Zao is a company fully owned by Chinese hookup and livestreaming service Momo Inc's President Wang Li and co-founder Lei Xiaoliang, according to public company registration documents.
Imani. Age: 25.
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A user can provide an existing photo or, following on-screen prompts, create a series of photos where they blink their eyes and open their mouth to help create a more realistic deepfake. But the reaction has not been quick enough, as Zao has been deluged by a wave of negative reviews that now sees its App Store rating stand at 1. Launched recently, Zao is currently topping the free download chart on China's iOS store. At the individual level, FaceApp is the most famous and notorious deepfake face-modification app to date.